RockPaws Bar（摇滚爪印酒吧）是一家以摇滚乐为主题的音乐酒馆。项目为它打造了一整套 IP 形象——一对名叫 Rocky（洛奇）与 Rolly（洛利）的角色，名字取自摇滚俚语「ROCK 'N' ROLL」。它们的使命，就是带着顾客随摇滚节奏尽情摇摆，卸下烦恼与压力，纵情畅饮。
我负责从前期风格调研、角色设定，到标准色与表情系统，再到主视觉、周边衍生与海报应用的完整视觉落地。
RockPaws Bar is a rock-themed music tavern. It builds a complete IP identity — a duo named Rocky and Rolly, taken from the slang “ROCK 'N' ROLL.” Their mission is to get every guest swaying to the beat, shedding worries and stress, and drinking freely.
I led the full visual delivery: style research, character design, the color and emoji system, the key visual, merchandise, and poster applications.
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