Moii 全麦吐司 Whole Wheat Toast
包装设计Package Design
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Moii 是一款主打「健康、天然、纯粹」的全麦吐司。品牌名源自「麦」的发音，也是人们品尝美味时的感叹，令人联想到揉摸面团的过程，象征创造与新生。
标志以英文花体书写，字母中嵌入像素方块——既模拟麦穗的颗粒，又如洒落的麦粒。包装主图以半调网点堆叠出谷堆、茶田、紫薯等自然曲线，正面清晰标注营养成分，传达产品的健康属性。
我负责从品牌命名、标志设计，到标准色系统、包装主视觉与刀版、海报及物料延展的完整视觉落地。
Moii is a whole wheat toast built around three ideas — healthy, natural, pure. The name echoes the sound of “wheat” and the sigh of tasting something good, recalling the kneading of dough: creation and renewal.
The wordmark is set in an elegant script with pixel blocks embedded in the letters — like grains of wheat scattered across the pack. Halftone dots build up hills of grain, tea fields and purple potato, with nutrition figures printed clearly on the front.
I led the full delivery: brand naming, logo, the core color system, packaging key visual and die-line, plus poster and collateral applications.
