寻家计划 Finding Home
宠物领养日活动视觉设计Pet Adoption Day · Visual Design
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北京宠物领养日是一场以线下领养为核心的城市公益活动，2026 年 3 月 7—8 日在朝阳公园南中庭举办。城市角落里还有许多无家可归的猫狗，「寻家计划」正是为这场活动打造的主题视觉——希望用一套温暖、有亲和力的形象，让「领养代替购买」被更多人看见、愿意参与。
我负责从概念定位、主视觉设计、AI 辅助创作，到形象转化、周边延展与现场装置的完整视觉落地，让传播效率与毛毡般的治愈感兼得。
Beijing Pet Adoption Day is a city-wide charity event centered on offline adoption, held on March 7–8, 2026 at the South Courtyard of Chaoyang Park. With so many stray cats and dogs still without a home, “Finding Home” is the campaign’s key visual — an approachable, warm identity built to make “adopt, don’t shop” something more people notice and choose to join.
I led the full visual delivery: concept, key visual, AI-assisted creation, character translation, merchandise, and the on-site installation.
用一间房屋的轮廓统一全套视觉，把抽象的「领养」，具象成「为一只动物找到家」。
A single house outline ties the whole system together, turning the abstract idea of adoption into finding a home for one animal.
柔软的羊毛毡肌理，让公益少一分冰冷、多一分被拥抱的温度。
Soft wool-felt texture makes the campaign feel less cold and a little more like being held.
房子里始终留着一块缺口，每一只等待领养的流浪动物，正是拼回完整的那一块。
The house always keeps one piece missing — every stray waiting to be adopted is the piece that makes it whole.
为每一个流浪的小生命，找到属于它们的“家”。
在创意发散阶段综合使用 Lovart、即梦与 Midjourney 抽取灵感插画，再经人工修改调整，最后利用 AI 渲染毛毡材质并完成排版，兼顾创作效率与毛毡特有的温度。
During ideation I pulled reference illustrations across Lovart, Jimeng and Midjourney, refined the details by hand, then used AI to render the wool-felt texture and finalize the layout — balancing creative efficiency with the warmth that only wool felt gives.
通过 AI 提取待领养流浪动物的特征，将其形象一一转化为对应的卡通毛毡图形，用于领养信息页面，并延展为专属定制挂件等纪念品——领养人将获得与所领养动物一致的形象。
AI extracts each adoptable stray's features and turns them into a matching cartoon wool-felt figure — used across the adoption profiles and extended into custom keepsakes such as pendants, so every adopter receives a figure that mirrors their own animal.
从领养宣传单、工作证，到毛毡房屋挂件、刺绣贴与帆布袋，统一的视觉语言延展到活动的每一处触点。
From adoption flyers and staff badges to felt house pendants, embroidered patches and tote bags, one consistent visual language reaches every touchpoint of the event.
活动现场以大型毛毡房屋装置为核心，搭配「咨询处」「领养区」导视，让「家」从平面走向立体，成为可以走近、可以触摸的空间。
A large felt house installation anchors the venue, paired with "Info" and "Adoption" wayfinding — bringing the idea of home off the page into a space visitors can walk up to and touch.
