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项目介绍 Project「月黑风高」是京东 3C 数码大促的秒杀活动，本次的钩子品短视频项目围绕"限时秒杀"这一强利益点展开，用月黑风高的夜色氛围，快速建立"夜抢·限时·好货降临"的活动心智，是一次用 AIGC 重构 3C 广告短视频生产链路的实践。
成片重点验证 AIGC 在产品细节还原上的能力（如高客单价 3C 单品的高精度展示），推动高客单价单品的种草与转化。我打通了脚本策划 → 分镜生成 → 视频生成 → 后期合成的全流程，沉淀出 AI 商业广告的标准化生产方法。另附的「地球 Online」是这次探索里的一版尝试——一个最终没有走向成片的方向，作为创作过程留存。
“Dark & Stormy Night” is a flash-sale campaign for JD.com's major 3C and digital-products promotion. This hook-product short-video project centers on the compelling promise of a limited-time flash sale, using the atmosphere of a moonless, windy night to quickly establish the campaign idea of “shop the night · limited time · great products arriving.” It is also an experiment in rebuilding the 3C advertising-video production pipeline with AIGC.
The final films focus on testing AIGC's ability to reproduce product details, including high-precision depictions of premium 3C products, to drive product interest and conversion. I developed the complete workflow from script planning and storyboard generation to video generation and post-production, establishing a standardized production method for AI-powered commercial advertising. The accompanying “Earth Online” piece is one direction explored during the process that was ultimately not developed into a final film, preserved here as part of the creative journey.